Marketers need to understand such consumer behavior in order to formulate appropriate marketing strategy, allocate marketing budget below-the-line and design effective marketing tactics…… In such instances the acts may be normatively positive and leave the shopper feeling good Bayley and Nancarrow 1998: 99 And I am a weapon of massive consumptionAnd it's not my fault… Continue reading Shopping, impulsiveness and weapons of massive consumption
Emotional Finance 