In the video below I discuss the psychology of advertising, impulsive spending and self-control with Rachel Rickard Straus of the Money Mail.

The full link to the video on the Money Mail site can be found here

I hope you enjoyed the video. If you want to discuss any of the issues raised in any of my blogs, please get in touch. I am always especially interested in anything you have done, or done differently, as a result of engaging with my blog.


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About Mark Fenton-O'Creevy

Mark Fenton-O'Creevy is Professor of Organisational Behaviour at the Open University and is Associate Dean (External Engagement) for the Open University Faculty of Business and Law, where he is also a member of the True Potential Centre for the Public Understanding of Finance (PUFin). He is an educator, researcher and consultant. He has a long standing interest in the work, behaviour and performance of professional traders. He has acted as an academic advisor to BBC programmes including the Money Programme', and 'The Love of Money' and (with Adrian Furnham) created the 'Big Money Test for the BBC's LabUK and the Watchdog programme.


Consumer Finance, Impulsive buying


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