Advertising and impulsive spending

Posted on by Mark Fenton-O'Creevy

In the video below I discuss the psychology of advertising, impulsive spending and self-control with Rachel Rickard Straus of the Money Mail.

The full link to the video on the Money Mail site can be found here

I hope you enjoyed the video. If you want to discuss any of the issues raised in any of my blogs, please get in touch. I am always especially interested in anything you have done, or done differently, as a result of engaging with my blog.

Mark

Published by Mark Fenton-O'Creevy

Mark Fenton-O'Creevy is Professor of Organisational Behaviour at the Open University. He has acted as an academic advisor to BBC programmes including the Money Programme', and 'The Love of Money' and (with Adrian Furnham) created the 'Big Money Test for the BBC's LabUK and the Watchdog programme. His research focuses on financial decision-making and high impact decision-making in contexts of uncertainty. Mark has led a varied career. He has at various times worked as a school groundsman, a commis chef, a mathematician in a government research establishment, an outdoor pursuits instructor, a teacher of mathematics, a therapist with emotionally disturbed adolescents, a management consultant, and latterly a business school academic.

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